Celebrating the Season Through Digital Connection & Purpose
Industry
IT Consultant
Scope
eCard
Duration
1 weeks
Stage
Scale-up
Introduction
This project is a holiday eCard designed for GINQO, a data-driven and AI-enabled IT consulting company.
The eCard was created to be shared internally with the team, as well as externally with business partners and professional networks.
Beyond a seasonal greeting, the card reflects GINQO’s values—technology with impact, human connection, and social responsibility—highlighting their contribution to mental health support through the Coast Mental Health Foundation.
Challenge
Translating a corporate IT & AI identity into a warm, festive visual without losing professionalism
Balancing holiday emotion with a clean, modern tech aesthetic
Ensuring the design remains versatile for multiple uses (internal sharing, partners, digital channels)
Maintaining brand consistency while introducing a more expressive, artistic visual language
Approach
The visual concept was developed by transforming GINQO’s leaf logo element into an abstract wire-light connection form.